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What is B2B?
B2B is a weird acronym if you have no idea what it means. The first time I heard it, I truly thought someone was saying “Bee to bee.” I thought a B2B business was some type of corporate honey producer....
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The Top 9 Retail Blogs You Need to Be Following
If you’re the Clash, you spend a lot of time wondering should you stay? Or should you go? It’s what you do. If you’re me, you spend a lot of time reading about the retail industry. It’s what you do....
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5 Ways to Boost Customer Referrals for Your B2B Software Company
I love referrals. When I’m excited about a product or the latest Taylor Swift song, I want to share my joy with everyone around me. Today, for instance, I referred six people to StitchFix, because my...
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The Good, The Bad, and The Ugly: 6 Lessons Learned from Amazon Prime Day
Amazon Prime Day was a lot like a lounge singer’s suit. From far away it was glittery and magnificent; up close, it revealed itself to be cheap and shabby after years of sweaty use. Or, in Amazon’s...
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Why Mobile Wallets are Safer than Physical Wallets
I hear it a lot: “I’m NEVER using a mobile wallet. That’s so unsafe! Anyone could just take all my bank information from the air or something and run off with it.” Never mind that you routinely leave...
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The 9 Best Budget-Friendly Merchandising Displays to Inspire Your Inner Artist
Every store needs an artist. That’s not something you’re going to hear every day, or maybe even ever, but it’s true. Your product doesn’t sell itself. You have to have great marketing to bring people...
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What is CRM?
Are you sick and tired of having to put your customer details in multiple different places? Are you over losing customer information because you can’t remember which location you put it? Are you done...
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Top 20 Most Popular POS Software Infographic
When was the last time you swiped a credit card at a restaurant or retail store? A few nights ago? This morning, even? Chances are you’ve encountered one or more POS (point-of-sale) software systems...
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4 Steps to Successfully Map Content to the Buying Cycle
Mapping content to the buying cycle, despite what it sounds like, has nothing to do with Amerigo Vespucci. It’s actually a fancy way of saying: “Create and curate content for your prospects...
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4 Tips for Better Employee Scheduling: Avoid Scheduling Abuses and Save Money
In recent months, scheduling abuse and “unfair scheduling” in the retail industry has come to light as a huge issue. As someone who has been subject to scheduling abuse myself, I can assure you that it...
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The 4 Top Employee Scheduling Software Solutions Every Business Needs to Look...
Douglas Adams, the genius author behind The Hitchhiker’s Guide to the Galaxy series, was once locked in a hotel room for three weeks by his editor because Adams was so incredibly behind schedule on the...
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4 Steps to Make Suggestive Selling Perfect and Painless
You’ve probably bought something at a retail store and been asked at the cash register if you would like to buy one of the tchotchkes conveniently located right in your face. Or (worse), you’ve been...
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To Gate or Not To Gate, That is the Debate: A Look at Why and How B2B...
Gates are pretty nifty things. They look nice with white picket fences, or threatening with giant brick walls. Most importantly, though, gates are there to allow only certain people through into the...
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The 15 Must-Follow Retail Twitter Accounts
Twitter is a big place – it’s not called the Twittersphere for nothing. As of June 30, 2015, there were 316 million monthly active users! As a retail business, there’s a surprising amount for you to do...
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How Bitcoin Blockchain Technology Could Impact Lawyers
Bitcoin is already disrupting banking. Fortune calls bitcoin napster for finance. “In the long term, peer-to-peer finance threatens to weaken banks and other financial agents just as peer-to-peer file...
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Why Mobile Wallets are Safer than Physical Wallets
I hear it a lot: “I’m NEVER using a mobile wallet. That’s so unsafe! Anyone could just take all my bank information from the air or something and run off with it.” Never mind that you routinely leave...
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The 9 Definitive Tips to Prepare Your Store for Black Friday Success
If you want to strike fear into the heart of any retail worker in the US, you just have to say two words: “Black Friday.” Black Friday is a national sporting event–the Super Bowl of pro-shopping–where...
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8 Tips to Prepare Your eCommerce Store for Cyber Monday Perfection
It’s almost the holidays again. There’s a song I used to sing as a child that always puts me right in the spirit: Chestnuts roasting on an open fire, #Minter keeping me from being tired.* All the...
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The Sales’ Associate’s Guide to Surviving Black Friday
Carefully folded piles of sweaters thrown without a care. Electronics flung here and there. Customers camping out in the cold night air. All of this chaos at 2 am. Black Friday is a sales associate’s...
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5 Cheap Holiday Window Display Ideas That Will Fill Your Small Store’s Budget...
We’ve come back to December again, and tis the season for holiday windows displays. Retail window displays are possibly never more beautiful than now. Retailers go above and beyond to outdo yourselves....
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