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5 Ways Your POS Can Increase Your Holiday Sales and Make This Holiday ‘Rock...
The end of November through December is the busiest time for retailers. Everyone is out buying gifts for all of their friends and family, and maybe one or two things for themselves. Just because...
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6 Actionable Last Minute Ways to Increase Holiday Sales
Twas two weeks before Christmas, and round the whole mall, Sighs of worry were huffed by managers all. “Perhaps,” they did worry, “It’s too late for new sales! Are there any shoppers left who can save...
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The Top 10 MailChimp Alternatives for Small Business Email Marketing
Update 12/17/15: This post has been updated with additional email marketing systems based off of the great suggestions and feedback in the comments. The pre-existing solutions on this list have also...
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B2B Buyer Personas: Why They Are Critical to Marketing Your Software Business
Do you like Jeopardy? I do. I love answering those trivia questions. In fact, I’ve got a Jeopardy question for you right now! This marketing tactic drives a 171% increase in market-generated revenue...
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The 6 Worst B2B Marketing Buzzwords to Avoid in 2016
2015 was a big year. A major GoT character died; Steve Harvey announced the wrong Miss Universe winner; Taylor Swift finished her 1989 World Tour (the Foxboro show was amazing!); and B2B marketers...
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Increase Your Sales: 5 Ways for Retailers to Optimize Email Campaigns
We all have it: the dreaded “promotions” tab in our email, that black hole of messages from retailers that is the virtual equivalent of walking down a European street being yelled at by counterfeit...
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80+ Free Email Templates to Jumpstart Your Email Marketing Campaign
Looking for free email templates to get your first email marketing campaign started? You’ve come to the right place – I’ve collected a list of some fantabulous free email templates from around the web....
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The Top 10 Traits All Retail Employees Share
Retail has a really high turnover rate, so during the three years I worked in a store in college, I met a lot of different retail employees. Some of them were downright terrible fits for the retail...
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4 Small Business Service Desk Software Options Compared
Not all service desks are created equal. Some are massive, with hundreds of agents and thousands of tickets. Others are … artisanal service desks. Small batch. And while handcrafted is great for...
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The Sales’ Associate’s Guide to Surviving Black Friday
Carefully folded piles of sweaters thrown without a care. Electronics flung here and there. Customers camping out in the cold night air. All of this chaos at 2 am. Black Friday is a sales associate’s...
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9 Dos and Don’ts for Handling Customer Complaints
Let me tell you a story from when I was a lowly sales associate in a mall store for middle-aged ladies who like cardigan sweater sets. It was a Tuesday morning – not the most exciting time to work at...
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The Top 6 Free and Open-Source POS Solutions
Update 3/21/16: This post has been updated with additional POSs based off of the great suggestions and feedback in the comments. The pre-existing solutions on this list have also been updated so their...
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The 10 Best Free and Open Source CRM Software Solutions
Update 3/21/16: This post has been updated with additional CRMs based off of the great suggestions and feedback in the comments. The pre-existing solutions on this list have also been updated so their...
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16 Illuminating Retail Stats That Will Change the Way You Run Your Store
Stats are like podiums: great to use in discussions about your business and fun to hurl in arguments. If you’re looking for some retail stats to bolster your business discussions and arguments about...
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5 Explosive Best Practices to Make Your Dinosaur Management Software Run like...
So you bought your first dinosaur management software system to manage your zoo of crazy cretins. Now you’ve got to figure out how to set it up, which, as Taylor Swift says, can be “trouble, trouble,...
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7 Small Things Your Sales Associates Can Do That Make a Big Difference in...
I hate working out. Like, I hate working out the way that Taylor Swift hates Katy Perry: we got some bad blood. Literally. I’ve bled badly at the gym before. But despite this hatred, in the past year,...
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4 Innovative Ways to Use Mobile POS
People talk about how innovative mobile POS is so much that mobile POS is verging on becoming a buzzword. Yet despite the hype of mobile POS, very few stores have really done anything particularly new...
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(20)16 Sales Statistics to Inspire Your Sales Team
I like stats. They’re a good way to see how you measure up to the competition. For instance, knowing that 87% of millennials admit to missing a conversation because they were paying attention to their...
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4 Top eCommerce Website Builders Compared
So you want to start an eCommerce store and you’re not sure which platform to build it on. Or perhaps you already have a store, but you really hate your current platform. It’s time to find the right...
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A Resignation to Mediocrity: Amazon Prime Day 2016
This year, everyone’s favorite yard sale was back. July 12 has been designated by Amazon as the day du jour to celebrate their existence and their Prime members by selling off unwanted junk, often...
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